From my very first job as a designer for CBS Records, through my career at Dancer, Fitzgerald, Sample, Y&R, Bozell, 25 years at McCann (NY and Paris) and a 2 year stint as Executive Creative Director at Travelers Insurance (some client-side experience), I’ve been lucky enough to work with some of the best, smartest, most fun brands in the world. Now, I’ve reconnected with my friends at Avis Budget Group and partnered with Jay to open Hello Creative. It continues!
I always loved advertising. I noticed everything. Every product in every store, the packaging, even the claims. I was the six year old that asked my mom why Breyer’s said they were all-natural ice cream when their chocolate chip mint was green. My mom said, “let’s write a letter”. We did. And I got a reply from the President stating “you’re right, we’re going to change that”. I also got $50 worth of ice cream.
As someone who has always been intrigued by advertising, I followed the path and spent the past 40 years honing my craft, building and redefining distinctive brands in honest, authentic ways. Areas of expertise include Finance, Hospitality, Weight Loss and Rental Car brands.
I've always known that I wanted to be an artist of some kind. I enrolled in every art class that I could in school and eventually worked my way into the advertising world of New York City. After 10 years of living and working for big agencies in New York, I was looking to return to my PA roots. I joined the Hello Creative team in the summer of '16 and we've been like peanut butter and jelly ever since. When I'm not creating killer designs I enjoy mountain biking, skiing, beating my older brother at golf, running, spending time with friends and family, and exploring Philadelphia.
I have been with Hello Creative since it's beginning in January 2016. As a recent graduate of the NYU Stern MSBA program, class of 2017, I have had the privilege of acquiring new skills in data analytics for businesses, data visualization and decision models, from a global perspective. In addition, I have amassed an extensive knowledge base in systems support and new capabilities in the WordPress platform for web development.
Before Hello Creative started in 2016, I worked with Jay Arnold for more than 24 years as his administrative assistant. My primary role is to keep Hello Creative running smoothly, while completing administrative tasks and providing support to the rest of the staff. I enjoy interacting with the employees and with our client contacts.